Transparency | National Parks Traveler By The Numbers

December 11, 2023
The National Parks Traveler has been out front with its coverage of coral bleaching and the plight of Caneel Bay at Virgin Island National Park/NPS file
The National Parks Traveler has been out front with its coverage of the National Park System, including the coral bleaching and the plight of Caneel Bay Resort at Virgin Island National Park/NPS file

Since the National Parks Traveler announced that this would be its final year in operation due to a lack of sustained funding, alarm has sounded from readers and listeners who depend on the news organization for its coverage of the National Park System and the National Park Service.

"Nothing is free,” one reader wrote about how we might be able to keep the lights on at the Traveler. "There is an operational cost to keeping the National Parks Traveler going. ... There is also a cost of shuttering the National Parks Traveler. Not only will we lose the fantastic content and coverage of OUR national parks, the national parks will lose one of its strongest advocates.  

"The Traveler provides good, honest, advocacy for our national parks and speaks on behalf of all of us who love the parks, America's greatest idea. The Traveler brings together journalists, authors, Park Service employees, other non-profits, you, and me in an effort to speak with one voice on defending, preserving and improving our national parks and the national park experience,” they continued. "The cost of closing the National Parks Traveler is so much greater than the cost of operating it. Let's not let that happen.”

What is the cost of keeping the Traveler open? 

It’s a fair question. The answer lies in the need to transition to a sustainable news organization that is more than one person. After managing both business and content as a one-man band since founding the Traveler in 2005, I hope to retire soon and pass on the Traveler. But that comes with a cost.

To sustain this vital journalism platform, we need steady funding, at a minimum, for:

  • An executive director, editor-in-chief, managing editor, and development individual — with a combined salary of some $350,000 a year if we followed compensation guidelines of The Institute for Nonprofit News.  Employment benefits would be an additional cost.
  • IT costs and an updated website that will serve our readers. The Traveler is facing the need for a roughly $30,000 upgrade by the end of 2024.
  • Payments to freelance journalists who provide much of the Traveler’s content but could be providing so much more to cover important stories with a realistic budget.

So, $400,000 actually is on the low side of sustainability. But $400,000 a year would bring a level of stability and ability to continue this important news service into the foreseeable future.

During Fiscal 2022-23, the Traveler brought in about $136,400 in revenue, so we’re at least $263,000 away from that $400,000 budget.

Since announcing in October that the Traveler would likely have to fold by the end of 2023, we’ve received nearly $14,000 in spontaneous donations, but matching funds and bonuses from the annual NewsMatch campaign that ends December 31 pushes the total closer to $43,550 as of today.  

That’s really encouraging. But we can’t let up.

If we can raise $200,000 by the close of this fiscal year, (which ends June 30, 2024), we can make it to the end of 2024. We’ll incrementally set the goal of boosting the annual goal to $300,000 for 2025 and $400,000 for 2026, a reasonable progression. 

So many people have told me personally, and left comments on the Traveler, about how important the news organization is. If you’ve made a donation commitment, we are extremely grateful. If not, are you willing to lose this unique coverage that is mostly overlooked by other media as journalism outlets continue to fall by the wayside? 

Doug Leen, of Ranger Doug acclaim, calls the Traveler “The NPR of National Park news." If you agree, please donate before year-end to ensure continued coverage of the essential places you love. 

A copy of National Parks Traveler's financial statements may be obtained by sending a stamped, self-addressed envelope to: National Parks Traveler, P.O. Box 980452, Park City, Utah 84098. National Parks Traveler was formed in the state of Utah for the purpose of informing and educating about national parks and protected areas.

Residents of the following states may obtain a copy of our financial and additional information as stated below:

  • Florida: A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION FOR NATIONAL PARKS TRAVELER, (REGISTRATION NO. CH 51659), MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING 800-435-7352 OR VISITING THEIR WEBSITE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.
  • Georgia: A full and fair description of the programs and financial statement summary of National Parks Traveler is available upon request at the office and phone number indicated above.
  • Maryland: Documents and information submitted under the Maryland Solicitations Act are also available, for the cost of postage and copies, from the Secretary of State, State House, Annapolis, MD 21401 (410-974-5534).
  • North Carolina: Financial information about this organization and a copy of its license are available from the State Solicitation Licensing Branch at 888-830-4989 or 919-807-2214. The license is not an endorsement by the State.
  • Pennsylvania: The official registration and financial information of National Parks Traveler may be obtained from the Pennsylvania Department of State by calling 800-732-0999. Registration does not imply endorsement.
  • Virginia: Financial statements are available from the Virginia Department of Agriculture and Consumer Services, 102 Governor Street, Richmond, Virginia 23219.
  • Washington: National Parks Traveler is registered with Washington State’s Charities Program as required by law and additional information is available by calling 800-332-4483 or visiting www.sos.wa.gov/charities, or on file at Charities Division, Office of the Secretary of State, State of Washington, Olympia, WA 98504.

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