The National Parks Of Southern West Virginia

October 21, 2015
River running on the New River in West Virginia/Visit Southern West Virginia
A new marketing campaign aims to brand New River Gorge National River, Gauley River National Recreation Area, and Bluestone Scenic River as \

What's in a name, you ask? If you were told you could visit a "national park" or a "national recreation area," where would you head? Most would likely opt for the "national park," and that's part of the thinking behind the "National Parks of Southern West Virginia" marketing campaign.

New River Gorge National River, Gauley River National Recreation Area, and the Bluestone Scenic River have been units of the National Park System for decades. But because they lacked that "national park" appendage, not all park travelers realized they existed or thought to venture to them. That, tourism officials hope, soon will change thanks to the just-launched National Parks of Southern West Virginia marketing campaign.

The three national parks in southern West Virginia are each under separate legislation and titled with a different National Park Service category. Following more than 36 years of intermittent discussion, a marketing campaign will finally unite the three parks as The National Parks of Southern West Virginia.

According to the groups behind the campaign -- Visit Southern West Virginia, the National Park Service, the National Coal Heritage Area, and the New River Gorge Convention & Visitors Bureau -- these three park units, in conjunction with the U.S. Army Corps of Engineers and the state of West Virginia, protect 100 miles of water, "which makes it the largest federally protected system of rivers East of the Mississippi."

"We have three exciting national parks in our area, but their names don't always say national parks to those who visit our area. This campaign will increase visibility of our parks, celebrate their unique qualities and bring new visitors to the region to appreciate and experience them," Christy Bailey, chair of Visit Southern West Virginia, told The Register-Herald newspaper of Beckley, West Virginia.

Patricia Kicklighter, superintendent of New River Gorge National River, said, "I truly believe the people who are going to come here are going to see how beautiful these resources are, how wonderful and welcoming the people are, and they are going to fall in love with this area as much as I have. When you appreciate and love an area, what grows out of that is a reason to protect it and to conserve it. If people don't know they are in a national park, how do they know how to behave when they are here and how to protect these resources?"

A copy of National Parks Traveler's financial statements may be obtained by sending a stamped, self-addressed envelope to: National Parks Traveler, P.O. Box 980452, Park City, Utah 84098. National Parks Traveler was formed in the state of Utah for the purpose of informing and educating about national parks and protected areas.

Residents of the following states may obtain a copy of our financial and additional information as stated below:

  • Florida: A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION FOR NATIONAL PARKS TRAVELER, (REGISTRATION NO. CH 51659), MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING 800-435-7352 OR VISITING THEIR WEBSITE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.
  • Georgia: A full and fair description of the programs and financial statement summary of National Parks Traveler is available upon request at the office and phone number indicated above.
  • Maryland: Documents and information submitted under the Maryland Solicitations Act are also available, for the cost of postage and copies, from the Secretary of State, State House, Annapolis, MD 21401 (410-974-5534).
  • North Carolina: Financial information about this organization and a copy of its license are available from the State Solicitation Licensing Branch at 888-830-4989 or 919-807-2214. The license is not an endorsement by the State.
  • Pennsylvania: The official registration and financial information of National Parks Traveler may be obtained from the Pennsylvania Department of State by calling 800-732-0999. Registration does not imply endorsement.
  • Virginia: Financial statements are available from the Virginia Department of Agriculture and Consumer Services, 102 Governor Street, Richmond, Virginia 23219.
  • Washington: National Parks Traveler is registered with Washington State’s Charities Program as required by law and additional information is available by calling 800-332-4483 or visiting www.sos.wa.gov/charities, or on file at Charities Division, Office of the Secretary of State, State of Washington, Olympia, WA 98504.

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