The Breckenridge Brewery will donate 1 percent of proceeds from all beer sold this summer to the National Parks Conservation Association. For every beer fans buy, they can cheer knowing part of their purchase will go directly toward helping protect national parks.

To encourage people to get outdoors and enjoy those parks, Breckenridge Brewery is launching 1% in a Tent, calling on people to spend at least 1 percent of their year – or 3.65 days – in a tent for a chance to win the tent upgrade of their dreams: a custom Escapod trailer.

Born in the heart of the Rocky Mountains, Breckenridge Brewery knows it’s more important than ever to take care of our open spaces. With Breckenridge Brewery, you’re always In Good CO., whether you’re summiting a 14er or relaxing with a beer in hand. This brand ethos inspired the new campaign, which seeks to highlight the importance of national parks and the authentic ways fans can get involved to support them.

“Last year’s devastating wildfires in the heart of Colorado made it even more pressing that we do what we can to maintain, protect and enhance the natural beauty of our parks for ourselves and for future generations,” said Todd Usry, president of Breckenridge Brewery. “Breckenridge Brewery has deep appreciation for the outdoors, and for the third year in a row, we’re thrilled to benefit the NPCA and their deeply important conservation work.”

The funds raised through In Good CO. will support NPCA’s efforts to help fight threats to national park lands, air, water and wildlife, and ensure these iconic places are protected and preserved.

“From climate change to addressing overcrowding issues at parks like Rocky Mountain, together we’re working to protect parks from these threats so future generations can experience and be inspired by these places as we are today,” said Theresa Pierno, president and CEO for the National Parks Conservation Association. “Through this innovative partnership with Breckenridge, we’re connecting with new audiences that put the health of our environment and our parks at the forefront of which companies they support. That’s something we can all cheers to!“

 In Good CO. Campaign:

Between 2019 and 2020, Breckenridge Brewery raised roughly $60,000 for the National Parks Conservation Association, the leading voice for protecting America’s national parks. With this year’s In Good CO. giveback, which will run until September 30, the brewery hopes to reach its goal of a $100,000 donation.

For more information on In Good CO., visit https://www.breckbrew.com/InGoodCo or Breckenridge Brewery’s Instagram, Facebook and Twitter. You can also visit www.npca.org or its Instagram, Facebook and Twitter.

Additionally, NPCA will host a virtual Park Talk on Monday, April 19 at 4 p.m. ET titled, How a Shirt, Hotel Stay and Beer Can Protect Parks – RSVP here. Moderated by NPCA’s Mark Wenzler, Todd “Tebo” Thibault from Breckenridge Brewery will join representatives from Parks Project and Travelodge® by Wyndham to discuss the importance of corporate social responsibility, and their collective passion for national parks, and inspiring more people to join them and NPCA in protecting them.