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Exploration Of Crater Lake Reflected On U-Haul Moving Vans


This "Supergraphic" has been emblazoned on 1,800 U-Haul moving vans to remind people of the beauty of Crater Lake and the science being conducted by the Deep Rover submersible. Photo via PR Newswire.

A focus on some of the science undertaken in Crater Lake National Park is being carried across the country, and if you look carefully as you head down the highway you just might see it.

U-Haul officials have tagged 1,800 of their new moving vans with a graphic of Nuytco's Deep Rover submersible used to study the depths of Crater Lake.

Unlike anywhere else on Earth, with its deep, pure-blue water, serene surrounding cliffs and violent volcanic past, Crater Lake has inspired visitors and scientists alike for more than 100 years. This newest SuperGraphic, honoring the state of Oregon, will invite everyone to submerge themselves in the depths of the deepest U.S. lake, discover what unique ecosystem exists there and learn how discoveries below the surface alter our understanding of life here and elsewhere in our universe.


"We are pleased that U-Haul chose to celebrate 'deepwater discoveries' at Crater Lake as part of their SuperGraphic Series," said Crater Lake Superintendent Craig Ackerman. "Scientific research expands our understanding of Crater Lake and is a critical part of protecting and preserving its pristine waters for future generations."

The graphic was unveiled last Saturday at Crater Lake as part of U-Haul's “Venture Across America” Campaign.

“We’re thrilled to partner with Crater Lake National Park and Nuytco Research Ltd. to honor the extraordinary Crater Lake and recognize the research Nuytco’s Deep Rover submersible conducted in its depths,” said Kyle Marvin, president of U-Haul Company of Southern Oregon. “Now, people all over North America will have the privilege of seeing one of the world’s most unique, pristine landscapes, and have the opportunity to learn more about discoveries below the surface, in the dark depths of Crater Lake, that quite possibly could alter our understanding of life here and elsewhere in our universe.”


Happy Birthday National Park Service, Aug. 25,1916-2011: Still Young at 95 Years.
We pray The Next Century NPS Agency Planning includes a greater Respect &
Support for Science and scientific researchers to better understand the changing
biota surviving in fragmented landscapes like Crater Lake National Park, Oregon.
Congratulations Crater Lake National Park (still Young at 109 Years)
to merit recognition of your Deep Blue Beauty for America to see its Deepest Lake.

Gee, in the midst of that long business fluff about U-Haul, it would have been nice to find out how deep Crater Lake actually is.

Tough crowd. You can find the answer to your question in this post from the archives:

Those U-Haul signs are fascinating.  But dangerous.  Feeble minded folk like me must try to discipline ourselves to avoid trying to read them as we sail down the Interstate at 70 mph.
Really difficult sometimes.

Apparently, the U=Haul ad gurus who thought of this idea were unaware that
to sell Crater Lake in terms of a tourism emblem, one must include the
beautiful symmetry of Wizard Island as though it were placed by an artist.
When one looks are the blue sign, what is there to tell the viewer that
it is Crater lake, Oregon ?  Reminds us of the Oregon Crater Lake State License
Plate (another great Idea) but the State chose an artist who understood
the Lake is a Deep indigo Blue (under specific atmospheric conditions)
but painted Wizard Island so small that it is difficult to see and also flawed
the painting by leaving out the other emblematic symbol of the western
caldera wall: Llao Rock.  Well, when children see the U-Haul sign, we bet they
won't inquire about the curious wizards dwelling on Wizard Island ! from their
Harry Potter reading pleasure !

That Crater Lake license plate doesn't seem all that out of proportion. It's supposed to represent a specific angle, and I'd be surprised if the artist didn't use a specific photo as the source material.

As for flawed symbols, check out the Utah license plate with a depiction of Delicate Arch. The last time I saw it, the lines that show the layers of sandstone were at an angle. The license plate makes it flat.

My family loves the venture across America. Porttrayl of Crater lake we have been there many times and we enjoy the memories when we see the uhaul trucks on the highways of America Great Job! 

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